Brands take sports marketing to new heights
Despite all the talk of recession and austerity, one marketing sector in particular has shown no signs of slowing up and indeed is continuing to show unprecedented levels of year on year growth. The...
View ArticleWhen a brand takes over the property – The Mercury Prize
Last week’s Barclaycard Mercury Awards was a reminder of just how powerful a sponsorship can become. The event began in 1992 and was sponsored by Mercury Communications a telecommunications company...
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